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Top 5 benefits of white-labelling your last mile deliveries

Did you know that you can advertise your brand and improve your customer experience at the same time? You can do this by white-labelling your last-mile delivery. Wondering how this works? Before we reveal all the benefits of white-labelling, we will first explain what white-labelling means. After that, we will list the top 5 benefits of white-labelling your last-mile delivery.


What is white-labelling?

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. So the other company will sell the product as their own, with the original company actually doing the work and providing the expertise.


In the logistics sector white-labelling allows you to show your branding on any delivery vehicles, messages or packages that hit the doorstep of your customers. So, through white-labelling you can deliver packages and advertise your brand at the same time.


Top 5 reasons why you should white-label your last-mile


1. Branded design

Personalizing your last-mile delivery is one of the biggest opportunities to improve customer experience. Consumers want to engage with brands that understand their preferences and can establish a deeper connection with them. Since the number of people buying goods and services online has increased more than ever before, there are fewer actual touchpoints between the brand and its consumer. This is why it has become more important to strengthen the brand experience, especially in the last mile.


There are many ways in which you can have a personalized design that you can use for last-mile deliveries. For example, by custom branding of cargo bikes, electric vehicles, or even delivery bags and uniforms. It is also possible to


White-label last mile delivery
Example of a white-labelled cargo bike


2. Improve your brand exposure and customer experience

Are you looking for a fast and easy way to improve your brand exposure? Then white-labelling your last-mile delivery is an option that’s worth considering. It boosts the visibility of your brand and is a great way to improve your customer experience.


Every time your customer comes in contact with the delivery person they see your brand logo on either the electric vehicle, cargo bikes or delivery bags. When your customer sees your name attached, they can associate it with fast delivery, convenience, and sustainability. So white-labelling allows your to focus on the most important customer journey touchpoints.


3. Easily Scale your brand

Another benefit of white-labelling your last-mile delivery is that you can quickly scale up your delivery without having to spend extra money on brand marketing. This is especially useful if you are looking to expand your business and logistics operations.


For example, if you are opening a new store in Germany, you need to advertise your brand and raise your brand awareness. You can easily do this by using the white-labeling solution that your last-mile delivery partner offers. Just by sending out packages in a new market covered with your personalized designs on, for example, the delivery vehicles, you are already increasing your brand visibility.


4. Save time and money on marketing

It takes a lot of time and money to advertise your brand and increase brand awareness. White-labelling your last mile delivery offers a solution to this problem. It allows you to advertise your brand while simultaneously delivering your parcels in a fast and efficient way.


5. Control your customer journey

Through white-labelling your last-mile deliveries you can stay in control of your customer journey. When customers are provided with personalized solutions, they will be more inclined to return for additional business. Some solutions you can consider are:

  • personalised tracking information so you can give your customers details about the package status, while advertising your company simultaneously;

  • branded email alerts where customers can rate their experience, access promotional offers, browse FAQs or contact customer service.


Are you ready to go the extra (delivery) mile?

Get in touch with via partner@bringly.nl or book a demo and get a quick scan of your last mile delivery needs. Together we will upgrade your last-mile delivery and improve customer experience.