[Case study] MediaMarkt
A Bringly success story
Bringly is a sustainable delivery platform that offers brands the most sustainable deliveries. Bringly's smart orchestration across a multi-carrier network of sustainable carriers optimizes the carbon footprint per shipment while providing real-time insights. Bringly's solution has helped Retail and e-commerce businesses of any size achieve their sustainability goals while improving the overall customer experience.
This case study is a success story of the partnership between Bringly and MediaMarkt BeNeLux, one of the leading retailers in the electronics industry. MediaMarkt BeNeLux faced several challenges related to delivery operations, including a low NPS, bad traceability of parcels, and a desire to decrease their carbon footprint. By partnering with Bringly, MediaMarkt BeNeLux was able to optimize the quality of their deliveries, reduce their carbon footprint, and offer branded customer experiences.
The collaboration led to increased operational efficiency, a wider range of carrier options, and improved customer satisfaction. The results of this partnership demonstrate how Bringly's solution can help Retail and e-commerce businesses achieve their sustainability goals while improving the overall customer experience.
About MediaMarkt
MediaMarkt BeNeLux is one of the leading retailers in the electronics industry, with a presence in Belgium, the Netherlands, and Luxembourg. The company faced several challenges related to delivery operations, including a low NPS due to the inability of traditional delivery players to control the quality, bad traceability of parcels resulting in millions of euros worth of claims each year, and a desire to decrease the carbon footprint of their deliveries. Additionally, there was also a desire to offer branded customer experiences, both online and offline.
Challenges
MediaMarkt faced several challenges related to their delivery operations, including:
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Low NPS: MediaMarkt BeNeLux's NPS was suffering due to the inability of traditional delivery players to control the quality of their deliveries.
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Bad traceability: The traceability of parcels was not up to the mark, resulting in millions of euros worth of claims each year.
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Carbon footprint reduction: There was a strong desire to decrease the carbon footprint of their deliveries, in line with MediaMarkt commitment to sustainability.
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Competing with pure players: MediaMarkt BeNeLux was competing with the pure player Coolblue, who had a competitive edge in the market.
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Branded customer experience: There was a desire to offer branded customer experiences, both online and offline.
Solution
MediaMarkt BeNeLux partnered with Bringly, a sustainable delivery platform that offers brands the most sustainable deliveries. Bringly's smart orchestration across a multi-carrier network of sustainable carriers allowed MediaMarkt BeNeLux to optimize the carbon footprint per shipment and provided real-time insights. The solution allowed MediaMarkt BeNeLux to offer branded and secured deliveries in the most efficient and sustainable way possible.
Bringly deployed dedicated couriers with bikes and EVs to improve the quality and branding of deliveries, ensuring that MediaMarkt BeNeLux's customers received a top-notch delivery experience. Bringly's multi-carrier approach allowed MediaMarkt BeNeLux to benefit from a wider range of carriers, resulting in improved delivery performance.
Results
The partnership between MediaMarkt BeNeLux and Bringly has resulted in exceptional results, including:
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High NPS: The NPS increased to +70 (culpability "Carrier" only) due to the improved quality of deliveries.
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Traceability: The traceability of parcels improved, resulting in a reduction of millions of euros worth of claims.
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Carbon Footprint: There was a reduction of 9.1M CO2 emissions, demonstrating MediaMarkt BeNeLux's commitment to sustainability.
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Competition with pure players: MediaMarkt BeNeLux was able to compete more effectively with pure players due to the improved quality of their deliveries and the branded customer experiences that Bringly's solution made possible.
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Success Delivery Rate: The success delivery rate increased to 98%.
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Custom Authentication: Bringly committed to taking traditional delivery volume with custom 2-Factor authentication and several branded bikes.
Sustainability plays an important role in our strategy, the collaboration with Bringly helps us in the BeNeLux to realize this. Reducing CO2 emissions in last mile delivery is an important step and we are delighted to be able to offer our customers bicycle delivery. With this collaboration we can integrate our online and offline channels even better, we make delivery more sustainable and reduce traffic in and around cities."
Pieter,
Supply Chain Director
MediaMarkt
Partnership
The partnership between MediaMarkt BeNeLux and Bringly has allowed MediaMarkt BeNeLux to optimize the quality of their deliveries, reduce their carbon footprint, and offer branded customer experiences. The collaboration has also led to increased operational efficiency, a wider range of carrier options, and improved customer satisfaction. Bringly's solution has been able to support
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