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[Case study] Dille & Kamille

Bringly improves omnichannel strategy with
sustainable & same-day deliveries from stores & DC

Retailers want to offer their customers an optimal last-mile delivery experience. However, finding the resources to provide this experience is not easy. Via our sustainable delivery platform we offered Dille & Kamille a carefree and sustainable solution to this last mile challenge. 

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Key results 

  • Providing 28 stores with same day delivery & ship-from-store

  • Offering same-day delivery from a central warehouse

  • 21 stores in the Netherlands, 6 stores Belgium & 1 store in Germany

  • Reduced 5.332.500g CO2 emissions in urban areas
    (comparable with the emissions of: driving 29.000km with an average car / flying 35 times to Paris / biking fifteen times around the world on an electric bike)

  • Success delivery rate of 99.7%

  • Branded communication towards customers

  • Optimization of Dille & Kamille's omnichannel strategy

About Dille & Kamille

Dille & Kamille now has 39 stores : 26 in the Netherlands, 12 in Belgium and 1 in Germany. They also have an online store, which delivers to customers through Europe.


In 1974 the first Dille & Kamille opened its doors in a wharf cellar on the Oudegracht in Utrecht. A simple 'market shop' with a cheerful and quirky range for home, garden and kitchen. The core was - and still is after all these years - 'Natural simplicity'. Since 1974, the family business has opted for the power of simplicity and the timeless beauty of natural materials. They value sustainable craft and attention for each other and our environment.


With Bringly Dille & Kamille’s deliveries became 100% Sustainable 

Based on the customer address, Bringly always selects the most sustainable delivery options available through the network. When this has been done, the customer receives a branded tracking page where consumers can real-time track their orders. The customer will always know where their parcel is, when it’s being delivered, and by whom.

‘’The European coverage that Bringly provides in the Netherlands, Belgium and Germany has enabled us to significantly scale up the number of deliveries.’’


Omnichannel Manager Dille & Kamille


“We have opted for a collaboration with Bringly, because they are the most flexible party. Every Dille & Kamille store received a personal onboarding, so that it could start the same day.’’


Omnichannel strategy manager

Dille & Kamille

The challenges prior to partnership

1. Delivery method was conflicting with brand promise

Previously, online customers from Dille & Kamille were able to receive a traditional delivery from their central warehouse in The Netherlands. These parcels would then be delivered within a couple of days via traditional and polluting vehicles. Betting on one (traditional) carrier only would lead to increased risks and affect the last mile delivery experience in a negative way (e.g. not enough capacity, not sustainable enough & limited infrastructure).

2. Reducing the last-mile CO2 emissions for local & national deliveries

Sustainability is in the core of Dille & Kamille, however still parcels were delivered with traditional and polluting vehicles. While the number of online orders was increasing, this number of CO2 emissions also grew. It was time to take sustainable measures and take responsibility for this negative impact on the environment.

3. Desire to control & improve last-mile customer experience
All customer interactions in regard to the communication and the type of vehicles were completely out of their control. This meant that the traditional carrier was deciding how good or bad the last-mile delivery experience was to and at the front door of the customer.


4. The delivery processes were not standardized across all stores, cities & countries
For each need and city, a different carrier or delivery partner would be needed that would need to meet the local standards and required service levels. This was a timely process.

Our all-in-one delivery solution

Bringly offers a carefree & sustainable delivery platform for a premium last mile omnichannel experience. Via smart combinations of bikes, EV's and other vehicles Bringly always can offer the fastest delivery options at lowest carbon footprint for retailers and webhops.

Same-day delivery via ship-from-store

Using Bringly’s platform, Dille & Kamille is able to decentralize their deliveries and integrate physical stores easily into their omnichannel experience. This enables local same-day, efficient and sustainable deliveries via bike couriers and electric vehicles from the Dille & Kamille stores in The Netherlands, Belgium and Germany.

Next to this, it's possible to also inject the national volume from stores and central warehouses into this same sustainable delivery network of Bringly. These central pick-ups are being done at the distribution centre and brought to a city hub from Bringly. Based on the daily routes and capacities, the last-mile is then aimed to be done via a bike or electric vehicle in the city centres.


With Bringly Dille & Kamille’s urban deliveries became 100% Sustainable

Based on the customer address, Bringly always selects the most sustainable delivery options available through their network. When this has been done, the customer receives a branded tracking page where consumers can real-time track their orders. The customer will always know where their parcel is, when it’s being delivered, and by whom. 

Starting within days via a structured integration process

The integration of our solution has been split in two phases, in order to get started within several days.

  • Phase 1: Start via Dashboard (no integration)
    Within the first phase we created an account for each location to log in and manually register parcels in our online webportal. Here it was easily possible to register parcels in 4 steps, track the statusses and contact our direct support team. 

  • Phase 2: Deep API integration via an Order Management System (OMS)
    Parallel to this first phase, we completed a deep API integration with Dille & Kamille their Order Management System (OMS) partner Magnus OIL

    This API integration made it possible to automate the complete order registration process. Stores automatically received "Pick & Pack" assignments which are directly registered in Bringly's system.

‘’The sustainable nature of Bringly's ship-from-store delivery suits a company like Dille & Kamille, because we believe it is important to reduce our CO2 emissions.’’


Omnichannel Manager

Dille & Kamille

‘’With Bringly's sustainable delivery network, Dille & Kamille will take its omnichannel strategy to the next level.”


Omnichannel strategy manager

Dille & Kamille

Additional benefit:
All-round 24/7 Customer support

In case of questions, Bringly provides 24/7 online support available via the tracking page. This way, Dille & Kamille doesn’t need to worry about potential questions or remarks from customers with regard to their delivery. 

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Want to know more?

Also looking for a carefree & sustainable delivery platform like Dille & Kamille?


Get in touch to learn more about what Bringly can do for you. After filling in the form below, you will receive a free Quick Scan of your last-mile and personal recommendations from Kas.

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